After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands.
He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.
Mary Clark was named Chief Marketing Officer in early 2014 and leads Syniverse’s product marketing, corporate communications, branding, digital strategy, strategic events and industry relations. Previously, she served as Senior Vice President of Next-Generation Roaming Services and Standards, and, prior to that, Senior Vice President of Roaming.
In these roles, Ms. Clark spearheaded new product introductions in Syniverse’s Real-Time Intelligence and strategic consulting services, defined Syniverse’s LTE strategy from concept to product introduction, and played a strategic leadership role in Syniverse’s acquisition of MACH. Prior to joining Syniverse, in a career in mobile that has spanned more than 20 years, she held several executive-level positions at MACH, CTIA-The Wireless Association, Cibernet and Cellular One. Within the mobile industry, Ms. Clark is an Associate Director for the Competitive Carriers Association and also serves on the CMO Council North America Advisory Board.
Among her many accolades, Ms. Clark most recently was named to the National Diversity Council’s 2016 “Top 50 Most Powerful Women in Technology” list and Mobile Marketer’s “Mobile Women to Watch 2016” list. She holds a Bachelor of Arts in communications from the University of Delaware.
As Executive Vice President of Product Solutions & Market Strategy, he works with Chairman, President & CEO Joel Quadracci and executive peers to define Quad/Graphics' path forward with a focus on innovating new, complementary products and marketing services that help clients increase engagement, response and revenue across media channels. Additionally, he leads BlueSoho, our business responsible for coordinating complex cross-media programs that turn shoppers into buyers and buyers into loyal brand advocates. He is also responsible for the company's In-Store Marketing operations. Eric is a growth-focused leader with more than 25 years in business. Before joining Quad/Graphics in 2015, he was President of SGK, Inc. (parent company of Anthem Worldwide, BrandImage and Schawk!). He joined SGK in 2003 and held positions as Chief Strategy Officer and Chief Growth Officer before becoming president in 2012. Previously, Eric and two colleagues founded BlueMint Associates, a next-gen integrated marketing services start-up that was acquired by SGK. Eric also has served in various marketing roles with companies including Colgate-Palmolive, The Clorox Corporation and Levi Strauss & Co. Eric holds an MBA from the University of San Francisco and a bachelor’s degree in marketing from San Francisco State. His work has earned numerous CLIO awards for communications and design and EFFIE awards for advertising effectiveness.
NATIONAL SECURITY ANALYST
Juliette N. Kayyem is an author and host of the WGBH podcast Security Mom. She serves as a national security analyst for CNN and is a weekly guest on Boston Public Radio. She is the Belfer Lecturer in International Security at the John F. Kennedy School of Government at Harvard, a member of Secretary Jeh Johnson’s Homeland Security Advisory Committee, and a member of the Council on Foreign Relations and the Pacific Council on International Policy. She is a former candidate for Governor of Massachusetts and a former Boston Globe columnist, writing about issues of national security and foreign affairs for the op-ed page.
CHIEF REVENUE OFFICER
Dan Ackerman, Chief Revenue Officer at Samba TV leads global revenue efforts building upon the company’s reputation of helping brands and agencies understand TV viewership and its impact on consumer behavior and purchase.
Prior to joining Samba TV, Dan was SVP of ONE by AOL TV where he and his team lead the TV industry’s evolution into programmatic buying. Dan is a veteran executive with more than 20 years’ experience driving digital and television product and revenue development. Dan previously held executive sales and strategy roles at CBS Corporation, WideOrbit, Ecast and Jivox.
Robert currently serves as Head of Partnerships and Corporate Development at GroupM North America. GroupM North America has more than $40 billion in client billings and 4,000 employees. Prior to GroupM, Robert served as SVP of Global Partnerships and Corporate Development at Xaxis where he focused on growing Xaxis outside of its core proprietary products and services, and well as the evaluation, negotiation and implementation of global strategic partnerships, acquisitions and investments.
Robert received his BS from West Point and his MBA from Columbia University.
Mr. Covington is Co-Managing Partner of RedBird Capital Partners, responsible for overseeing the firm’s Dallas office and providing senior leadership in helping oversee RedBird’s investment activities. As both an entrepreneur and investor, Mr. Covington has 14 years of experience building founder-led businesses with a specific focus in the Southern U.S. region. Prior to joining RedBird, Mr. Covington spent six years as a Managing Director of The Stephens Group, LLC, a private equity firm investing the capital of the Stephens family, one of America’s longest tenured private equity investors whose business activities began in 1933.
Mr. Covington holds a B.S. in Natural Sciences and Mathematics from Washington and Lee University and received his MPH from Yale University.
Seasoned entrepreneur, Scott Stansfield is an independent ad-tech innovator, data visionary, TV activation specialist, and one of the driving forces in data-driven media analysis today.
He is the President of Centriply, providing demand-side granular media analytics to marketers, (www.centriply.com) and founder of Tango Media Systems (www.tangomediasuite.com) the DSP for Targeted TV.
Centriply’s Martech platform applies syndicated or proprietary data-- including predictive and behavioral consumer targets, to TV audiences through both geographic and program targeting and creates media opportunities for advertisers nationwide.
Agency partners are provided a unique way to scale their clients' audience targeting by applying best-in-class data, then layering geographies and media types, and finally activating TV at scale with automation
Josh currently serves as General Manager of SinglePlatform, a SaaS solution for businesses to manage their digital presence and gain customers. Prior to SinglePlatform, Josh served as SVP for Strategy & Business Development at Mobiquity Networks, General Manager at Publishers Clearing House, and General Manager at ideeli (Acquired by Groupon). While at Publishers Clearing House, Josh rejuvenated the digital business that had taken 10 years to grow to $23MM and grew it to more than $100MM in 4 years, exceeding annual plans by an average of 10% each year while owning the P&L.
Josh is a graduate of Princeton University and Brooklyn Law School. He was a founder of Swim Across America, a national not-for-profit that has raised more than $25 million for cancer research, treatment and prevention. In his spare time he instills in his children a life-long love for the NY Yankees. Josh lives in the NY City suburbs with his wife and 2 young sons. In his precious free (pre-dawn) time, he trains for marathon open water swimming events
Raj is the CEO and Co-Founder of Localytics. Under Raj’s leadership, Localytics has become the leading and most powerful analytics and marketing platform for apps and secured key partnerships with some of the world’s most well-known brands, including Microsoft and The New York Times. Prior to Localytics, Raj spent 12 years building a variety of technology companies. Most recently he was a management consultant in the wireless space with Bain & Company and Adventis. At Adventis, Raj led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked alongside Steve Jobs at Apple to develop the business framework for the iPhone. Previously, Raj held sales leadership positions at Proco Machinery and Requisite Technology.
A recognized industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.
Previously as CEO of OMD USA, Alan developed fresh perspectives on strategy, analytics, digital and innovation. He held the distinction as the longest serving CEO of a U.S. media agency, presiding for five and a half years. He launched many new service offerings at OMD including the industry-lauded Ignition Factory (creative media), Airwave (mobile), OMD Word (social), and the Content Collective. He is touted with having created the most robust suite of specialty offerings available at any advertising agency in the world. During his tenure, OMD had five years of record-breaking growth, winning over 30 new accounts and adding almost 500 employees.
Alan and his teams were widely recognized for their accomplishments winning agency of the year six times in five years from the two leading advertising publications. He also has been named Media Maven and Media All Star and one of the top 10 media executives in the Mediaweek 50 in 2010. He won many awards at NBC and ABC including an Emmy for his work on a social anti-drug campaign.
Alan is a summa cum laude graduate of Boston University and has an MBA from the Harvard Business School.
CO-FOUNDER & CEO
Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!). Named one of the top 25 most influential PPC experts, he’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. While a mainstay in the SEM world, if you’re looking for him on the weekends, he’s most likely gone fishing.
Marc received his PhD from the University of Montreal in Cognitive Sciences.
CNBC'S CLEVELAND HUSTLES
B. Bonin Bough is responsible for leading the company’s digital, TV, print and outdoor media strategies and for developing partnerships and internal capabilities that support those strategies. In this role, Bough spearheaded Mobile Futures, a first-of-its-kind program that partners Mondelēz brands with mobile startups. He has also played an integral role within the brand teams that devised the Oreo Daily Twist program, Oreo Super Bowl commercial and real-time activations.
Prior to joining Mondelēz, Bough worked at PepsiCo where he managed company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. He was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy which helped it become recognized by Fast Company in its 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SxSW and helping launch the PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
CMO, GE VENTURES
HEAD OF GE'S INNOVATION NETWORK
Neal leads the strategic marketing and commercial team for GE Ventures. He is responsible for identifying key growth opportunities and developing strategies to realize those opportunities across the GE Ventures platform in the areas of venture investing, licensing, new business creation, healthcare innovation and breakthrough research. Neal also leads a cross-GE innovation initiative designed to connect global innovation ecosystems that GE cultivates in an effort to foster cross-border collaboration. Neal manages the GE Ventures EDGE program, providing invested portfolio companies with unique access to GE capabilities, business units and customers.
He has been with GE for ten years in several executive marketing roles including his most recent assignment as Chief Marketing Officer at GE Healthcare’s Life Care Solutions business and roles in healthcare IT and medical devices. Neal gained his entrepreneurial experience as COO Cellectar Biosciences, an oncology pharmaceutical company. He brings extensive international experience in strategic marketing, commercial marketing, business management, business development and product management.
Neal holds a Bachelor’s degree in Business Administration from St. Norbert College in De Pere, WI and a MBA in Marketing from the University of Wisconsin in Madison. He is married with three children and is based in Boston, MA.
HARVARD BUSINESS SCHOOL
Thales Teixeira is a faculty in the Marketing Unit. He holds a Ph.D. in marketing from the University of Michigan. He earned a bachelor’s degree in business administration and master’s degree in statistics at the University of São Paulo, Brazil. Before joining HBS, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft, HP, and Prudential. His research domain comprises advertising, digital marketing and The Economics of Attention – i.e., the market principles of how to buy, sell, capture and use consumer attention effectively to acquire, and engage consumers in order to build brands cheaply.
Janie is a venture capitalist at Fung Capital USA, the strategic investment arm of the Fung family in Hong Kong which separately controls Li & Fung, a public company that sources, distributes and retails consumer products globally with over $20 billion in revenues and 35,000 employees in over 40 countries. Janie invests in B2B technology companies that enable omni-channel retailing and supply chain efficiency. Prior to joining Fung Capital, she was with Burt’s Bees, leading go-to-market strategies for global expansion.
Before starting her business career, she was a journalist for BBC and PRI’s “The World”, reporting in China. Janie obtained her M.A. degree from Harvard University, where she received the prestigious Fung Fellowship, sponsored by the Victor and William Fung Foundation. Janie grew up in China and received her B.A. in journalism from Communications University of China, graduating with first-class honor.
CO-FOUNDER & CEO
Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction. Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Techology Solutions Group. Considered to be a thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows. In addition, he shares his opinions and insights about retargeting in his monthly column published on Search Engine Land. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.
Shereta brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television. Prior to Videa, she served as Managing Director at a financial start-up focused on algorithmic trading, and she began her career in Mergers and Acquisitions at Lazard. Shereta is passionate about developing products and services that solve large scale problems.
Shereta has a degree in Electrical Engineering from Massachusetts Institute of Technology (MIT), where she served as president of the National Society of Black Engineers. Shereta is a member of the IAB video Board. When she is not leading the team at Videa, Shereta is most likely on a hiking trail or boating in north Florida.
FOUNDER & CEO
THE 8 APP
Sue Fennessy is the Founder and CEO of The 8 App – a social media platform that brings all the functionality of other platforms together in one place, whilst empowering users by giving them ownership of their content and 80 percent of the revenue. Actively used by celebrities and social influencers such as Usher, Shepard Fairey and Kristina Bazan, it is set to become a global phenomenon and growing at 40,000 users a week.
Obsessed with restoring humanity to digital platforms, Sue is a self-confessed data nerd, who previously founded Standard Media Index (SMI) in 2008, and transformed visibility into the Global ad market. Through partnerships with 5 of the world's largest media buying agencies, SMI was able, for the first time ever, to provide an accurate and timely picture of the ad spend market. The data is now used daily by the world's largest media and finance companies.
Starting her first company at 21, Sue built the largest sponsorship agency in Australia and sold the company to BBDO in 2000 and went on to build the largest foreign owned sports entertainment company in China.
Sue lives in NY with her husband and three sons. She sits on the board of SMI, mentors many students and is Chair of Monash University US Alumni.
Sitting at the intersection of technology, economics and media, Sue passionately believes that if we give people the right tools, they will solve the world’s biggest problems.
#inspirationalleader #entrepreneur #humanitarian #data
Field Garthwaite is an entrepreneur, writer and producer focused on media, Internet of Things, and the environment. Starting in the entertainment industry at Columbia Records, Field worked at HBO, Universal Pictures and Rubicon Project before starting Jukebox TV in 2010. Currently, Field is the Co-Founder, CEO and Chairman of IRIS.TV, the industry leader in Programmatic Content Delivery.
IRIS.TV is the first in-stream video recommendation engine designed to create continuous, personalised streams of video that keep your audience watching longer. Clients include Time Inc., Telepictures Productions, Tribune Publishing, Hearst Digital Media, The Hollywood Reporter, and more.
Tom Herman has over 15 years of startup experience leading technical strategy, software architecture, fundraising and international mergers and acquisitions. Previously, Tom served as the COO and Vice President for Product Strategy at JumpTV (TSE:NLN), the world‘s largest online television broadcaster, where he developed JumpTV’s first advertising supported products. Tom also served as VP of Product Marketing for ooVoo Inc., an IP video conferencing company focused on social video networking and mobile video chat. Tom was the co-founder, and Chief Technology Officer of govWorks, Inc., a NY-based company that pioneered the global e-government marketplace. The govWorks transaction-processing middleware products web-enable state and local government transactions such as traffic infractions and tax payments, business and recreational permit applications, government records retrieval and voter registration. Under Tom’s guidance, the firm designed, built, and launched the proprietary e-commerce payment engine to serve the $500 billion municipal payments market and a government resource portal rated “Best of the Best” by Forbes Magazine. Tom graduated from Bates College with a degree in Psychology and Computer Science.
Andre is a proven leader with a wide range of experience in marketing and finance. Andre was one of the preeminent producers of special events and concerts in the north east United States. He also owned one of the region's largest night clubs and has worked with some of the largest millennial-facing brands and entertainers in the world. Andre moved on to lead the Media and Entertainment division at a boutique investment bank in NYC, and has also served as a Vice President of Investments at JP Morgan Chase. A graduate of the University of Connecticut, Andre is the Chief Executive Officer of Tru Optik. He has led the company’s business development, product innovation and marketing efforts.
CEO & CO-FOUNDER
Lars is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple’s mobile advertising business unit. While at iAd, Lars worked on a variety of initiatives including running partnerships and alliances in the U.S., Europe and Asia.
Before Apple, Lars was Co-Founder and Senior Vice President of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2009. Prior to Quattro, Lars was Vice President of Business Development at m-Qube, North America’s dominant mobile aggregator that was acquired by VeriSign in 2006. Lars started his career in investment banking and finance on the west coast, working for Montgomery Securities, and later for an affiliate fund of private equity firm Texas Pacific Group.
Lars received an MBA from the Tuck School of Business at Dartmouth and his AB with honors from Harvard University.
Bettina Hein is Pixability’s Founder and Chief Executive Officer. In 2014, the World Economic Forum named Bettina a Young Global Leader. In 2012, Bettina received the L’Oreal NEXT Generation Award, an entrepreneurial award that honors the top five women leading groundbreaking digital companies, and The Boston Business Journal’s “40 Under 40 Award.” Prior to Pixability, Bettina co-founded SVOX, the Swiss-based speech technology company which was acquired by Nuance Communications (NUAN) for $125 million. Bettina holds an MS degree from MIT, a law degree from the University of Konstanz, and a business degree from the University of St. Gallen.
Jim Speros is Executive Vice President – Corporate Communications with responsibility for all internal communications touching 45,000+ employees. Previously, he served as EVP and CMO leading over 200 professionals to develop the company’s highly successful and award-winning, “Green Line” campaign driving triple digit growth in the company’s assets.
During his extensive career, he led marketing for some of the world’s largest companies including: CMO of Marsh & McLennan Companies; CMO and Partner at Ernst & Young overseeing marketing across 140 countries; and as Advertising and Marketing Communications V.P. for AT&T where he directed the award-winning “Reach Out and Touch Someone” and “You Will” campaigns – the later for which he is credited with placing the first web banner on the internet in 1994.
Jim was inducted into the American Advertising Federation’s Hall of Achievement and has been recognized with many awards including: Marketer of Year Awards from the Financial Communications Society and Ad Club; Digital Marketer of the Year by MITX; Digital Marketing Innovator of the Year by the Digital Marketing & Media Leadership Council; and a Gold Cannes Media Lion.
He holds a BBA, magna cum laude, from Bernard M. Baruch College and an Advanced Management Certificate from Duke University’s Fuqua School of Business. His core belief – “Always bring pride and honor to your name.”
PRESIDENT & COO
Gretchen Tibbits is a media executive with more than 25 years of experience in general management, strategy, finance, operations, and strategic branding. She has worked for a diverse group of companies including Hearst Business Media, StyleCaster, Maxim, ESPN, Working Woman Network, and Inc. She holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident. She is a proud resident of Harlem, a theatre lover, a wine collector, and an avid traveler.
EXPERT IN RESIDENCE,
BRAVE MEDIA VENTURES
Alan Wolk, best-selling author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry” has established himself as one of television’s most influential thought leaders.
Wolk writes and speaks extensively about upcoming changes in the media landscape and provides his insights on an exclusive basis for clients around the world via Toad Stool Consultants, where he provides bespoke advisory services for clients in the media and entertainment industries. He also serves as Chairman of the 2nd Screen Society, Expert-in-Residence at BRaVe Ventures, and Senior Advisor for MediaLink.
A frequent contributor to The Guardian, Digiday, Slate Variety and other industry news sites, Wolk has been interviewed and quoted by everyone from NPR to The New York Times to NBC News, and recently appeared on a segment of public television's Brian Lehrer Show about the future of TV.
Dominic is CEO of Captify, a company pioneering Search Retargeting in the European advertising market. Captify is a British business and was founded in 2011. Supported by its own purpose built unique technology stack, Captify now dominates its sector of the industry and has a global customer base including Warner Brothers, T Mobile and American Express.
EDITOR IN CHIEF
Jeremy is Editor in Chief of Digital Trends, responsible for keeping the site awesome. Over nearly two decades working in and with technology he saw the industry explode, from the growth of the Internet to the birth and dominance of smartphones, Facebook, Twitter and more. Before joining DT, he spent nearly five years at FoxNews.com, and over a decade at Ziff Davis Media, publisher of PCMag.com.
As one of the world’s foremost experts on mobile phones in emerging markets, Dr. Nathan Eagle brings many years of experience to his position leading Jana.
Dr. Eagle graduated from Stanford University with a B.S. in Mechanical Engineering, a master’s degree in Management Science and Engineering, and a master’s in Electrical Engineering. His Ph.D. from the MIT Media Laboratory on Reality Mining was declared one of the ’10 technologies most likely to change the way we live’ by the MIT Technology Review.
EVP, DIGITAL MEDIA & CRO
Tom O’Brien joined the Nexstar Broadcasting Group as Executive Vice President, Digital Media and Chief Revenue Officer in November 2013. He is responsible for building and leading Nexstar’s $100mm+ digital media portfolio including: the content, product, and sales teams for their 60+ local web sites; executive leadership of digital publishing technology company Lakana, mobile monetization platform company Kixer, and video ad technology company Yashi; development of the company’s multi-screen strategy; business development and digital acquisition/investment strategy; and the expansion of Nexstar’s overall digital media business portfolio. As the company’s Chief Revenue Officer, he works closely with Nexstar’s broadcast leadership teams throughout the country to drive holistic revenue growth across the company.
Before joining Nexstar, O’Brien worked for over 14 years in senior leadership roles at NBC Universal with operating responsibility for both television and digital businesses. In his career at NBCU he served as Executive Vice President and Chief Revenue Officer, CNBC; President and General Manager of NBC’s flagship station WNBC in New York; President and General Manager, KXAS in Dallas/Ft. Worth; and President and General Manager at WVIT in Connecticut.
Recognized for his work in the industry, Tom received the 2015 Technology Leadership Award by Broadcasting and Cable Magazine, and was named a 2014 Digital All Star by B&C. He was honored in April 2010 by New York’s City Harvest with their prestigious “Star of the City” award. Tom and his team have been awarded an Emmy Award for Overall Station Excellence in 2008, a NATAS Emerging Media Award for web site nbc5i.com, as well as an Edward R. Murrow Award in 2007. In 2006, Tom was honored with an Award of Excellence for TV/Cable General Management from the American Women in Radio and Television (AWRT).
O’Brien graduated from Syracuse University’s S.I. Newhouse School of Public Communications and the School of Management.
CO-FOUNDER & EVP BUSINESS DEVELOPMENT
Doug is the co-founder and EVP of Business development at clypd and leads the organization’s growth by building long-term strategic partnerships. Doug leads by example with extensive experience striking deals with customers and partners. Previously Doug was Director of Business Development at PayPal Mobile where he was responsible for executing strategic partnerships to accelerate PayPal’s off-line mobile payment initiatives. Prior to PayPal Doug was VP of Business Development at WHERE, Inc. which was acquired by PayPal in April 2011.
CO-FOUNDER & MANAGING DIRECTOR
Art is the co-founder and Managing Director of Stadia Ventures, a sports innovation hub for entrepreneurs, industry partners and investors. Stadia invests in, mentors, and manages sports startups while also acting as an innovation partner for several major sports brands.
Art is the former SVP of Product for Rawlings where he directed product management, development, and innovation teams for all categories. Prior to Rawlings, his past includes positions as the head of Golf Club R&D at Titleist and the Technical Editor for Golf Digest. In addition, Art helped launch and run start-up Pixl Golf in the early 2000s. He holds degrees in engineering from the University of Pennsylvania and Drexel University and helped launch the Rawlings Sport Business Management program at Maryville University, where he now teaches classes in Sports Entrepreneurship.
Frans Vermeulen joined Comcast in late 2014 where he initially focused on global advertising strategy, all related technologies, partnerships and corporate development. More recently, Frans has been driving both strategy and development for the newly formed Comcast Platform Services group along with its portfolio of media-focused technology companies (FreeWheel, STRATA, VisibleWorld, Comcast Technology Solutions).
Frans comes to Comcast from FreeWheel where he started as one of the company’s first employees in 2008 eventually coming to serve as Senior Vice President of Global Solutions & Corporate Development when the company was acquired by Comcast in spring of 2014. Prior to FreeWheel, Frans held key management positions at aCerno (acquired by Akamai), Cendant, and DoubleClick (acquired by Google). A graduate of Boston College, Frans holds an MBA from New York University’s Stern School of Business.
Mr. Robert Phythian, also known as Rob, founded SportsData LLC and serves as its President. Mr. Phythian is responsible for the business leadership of the company, including corporate operations, business development and strategic partnerships. He served as President of OPEN Sports Network, Inc. Mr. Phythian co-founded Fantasy Sports Acquisition, LLC. a subsidiary of FUN Technologies, Inc. in 1993 and served as its President until March 30, 2007. Mr. Phythian founded Fanball.com in 1998 and struck several key third-party relationships for it that included major deals with Turner Sports Interactive and AOL. He served as President of Fanball from 2004 to 2006 and Fanball Interactive LLC from 2001 to 2004. From 1994 to 1998, Mr. Phythian founded and was Owner of the first weekly fantasy sports magazine, Fantasy Football Weekly. Mr. Phythian is a graduate of the University of St. Thomas in St. Paul, MN and holds a Bachelor's degree in Business Administration.
Bob Mountain is Chief Revenue Officer at Afternic.com, a GoDaddy subsidiary. Bob is responsible for partnerships involving Afternic’s domain marketplace and publishing businesses. Bob was the architect of the Afternic DLS reseller network which is world’s largest and fastest growing network of premium domain resellers. Afternic includes most of the world’s top registrars and hosting companies and has successfully brought premium domains to hundreds of thousands of end-user businesses.
Bob has nearly 20 years of experience in high tech and has worked in the US, Europe, and Canada. Prior to Afternic Bob was co-founder and Chief Operating Officer of Quantia Communications, a mobile media company in the healthcare industry, and previously was the Chief Operating Officer of Sympatico-Lycos. Bob has a degree in economics from the University of Massachusetts at Lowell and an MBA from Worcester Polytechnic Institute.
Mike Bologna, is the President at MODI Media – GroupM’s recently launched Advance Television business unit. MODI specializes in the strategy, implementation and analysis of multiple Advanced Television disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution.
Prior to MODI, Bologna was Managing Partner Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients on advanced television digital platforms. Mike has managed key initiatives across a variety of GroupM advertisers.
Bologna has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He currently serves on multiple industry committees and advisory boards related to the future and evolution of television.
FOUNDER, MANAGING DIRECTOR
ELLIS & ASSOCIATES
As Global Technologist and Head of the Ford Developer Program with Ford Motor Company, John is tasked with expanding Ford’s “brought-in” strategy of integrating mobile technology into the vehicle. He oversees a team of developers and engineers responsible for creating the “connected car” and striking the right balance between embedded and off-board technology so that drivers can seamlessly extend their mobile lives into their vehicles. During most of his career, John worked for Motorola where he held key leadership positions in engineering; product management; software & services; marketing and strategy. While there, John participated in developing, marketing and selling Motorola’s mobile software and services, their software developer ecosystem, and industry-leading Open Source Software program. For the past 15 years, John has been the managing director of Ellis & Associates, the management consulting firm he founded in 1997. The firm has expanded its reach over the years, and currently offers expertise in international business and culture, open source, and product management. John served as an adjunct professor at Notre Dame University teaching financial math to Executive MBA students from 2002-2010 as well as a translator in the 1992 Summer Olympics.